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Social Impact Pledge blog - ASH Scotland

September 2, 2016

Scotland's Charter for a Tobacco-free Generation logoMake an impact with Scotland’s Charter for a Tobacco-free Generation

The Social Impact Pledge is asking public sector organisations to commit to doing things differently and ASH Scotland has an initiative that can help you to do just that.  So far, over seventy-five organisations, including a number of public bodies, have pledged their support to help deliver a tobacco-free generation of Scots by 2034. It’s an ambitious goal but one worth striving for.

Scotland’s Charter for a Tobacco-free Generation encourages organisations across Scotland to contribute to the tobacco-free goal and help reduce the harm caused by tobacco in their communities.

Almost nobody starts smoking after the age of 25; influences and behaviour during the 16-24 age range have a huge impact on a person’s life outcomes. Recognising that the college experience is central to this for many young people, Fife College have signed the Charter and boldly aspires to be a smoke-free College Campus by 2019. They’ve just introduced a new Clear Air Policy and have committed to the Healthy Body Health Minds initiative to help change attitudes towards smoking on campus. The college works in partnership with local NHS stop-smoking services to support staff and students to quit smoking whilst promoting positive health messages across campus.

NHS Ayrshire & Arran’s endorsement of the Charter was the latest in a series of actions they’re taking to help reduce the harm caused by tobacco. On signing the Charter the health board made specific pledges to help work towards a tobacco-free generation, including using the Charter to raise awareness of the part that everyone can play in bringing about a tobacco-free generation by 2034, developing a toolkit to support tobacco education which will be available to schools, further education colleges and youth groups and working with school nurses, teachers and children’s units to provide individualised support to young people who wish to quit.

East Dunbartonshire Council pledged their support for the Charter, along with members of the East Dunbartonshire Tobacco Alliance. They’re creating smoke-free play parks and organising a smoke-free canal festival. Councillor Rhondda Geekie, Leader of East Dunbartonshire Council, said:

Signing this charter commits all seven partners to take practical steps to reduce tobacco-related harm by either encouraging people not to start, or by supporting them to stop.

Making a social impact pledge is easy. You can download the forms online, all you need to do is list three things your organisations plans to do in the next six months to improve your social impact - one of these things could be supporting Scotland’s Charter for a Tobacco-free Generation. ASH Scotland will support you through the straightforward sign-up process and you’ll gain national recognition for your commitment.

Already made your Social Impact Pledge? There’s nothing stopping you from signing-up to the Charter today. Or, when your Social Impact Pledge is due to lapse, resubmit for the next year with signing the Charter as your renewed pledge. In doing so, you’ll be committing to deliver even more social value whilst helping ensure the next generation grows up free from the harms of tobacco.

For more information on Scotland’s Charter for a Tobacco-free Generation and to sign up online: www.ashscotland.org.uk/charter or contact Connie cbennett@ashscotland.org.uk.

For more information about the social impact pledge http://www.communityscot.org.uk/social-impact-pledge or contact  Steven.Cullum@gov.scot.

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