Social Impact Pledge

VisitScotland

 

 VisitScotland logo

Social Impact Pledge logo

VisitScotland pledges to:

Challenge ourselves to increase the positive impact we make on our local community and make better use of our assets – our buildings/grounds and our people.

In the next six months we will do at least three things that we don’t do at the moment to improve our social impact.                                                                                                        

Signed,   Malcolm Roughead, Chief Executive, April 2018.                                                                                                                                                                     

1st Commitment

We will deliver the ScotSpirit Breaks initiative in partnership with the Family Holiday Association and a wide range of stakeholders from across the tourism industry.  This initiative will all enable vulnerable and disadvantaged families in Scotland, all on low income and dealing with challenges such as poverty, mental health issues, bereavement, abuse or homelessness, to enjoy a short break or day out in their own country.


  

Geographical location of impact

  • Scotland wide

Contact details

  •  Lynne Raeside, Head of Business Affairs

     

2nd Commitment

We will provide support to local tourism and community groups to help them in their endeavour to be ambassadors for Scotland and promote their own areas more effectively to visitors through cross-promotion.  We will provide a suite of local information collateral and we will offer training including workshops, networking events and work shadowing opportunities.

Geographical location of impact

  • Scotland wide

Contact details

  • Manuela Calchini, Head of Information Services

3rd Commitment

We will continue to provide opportunities to support young people entering the workforce and the tourism sector by participating in the ‘Career Ready’ scheme for students at high school who primarily come from underprivileged backgrounds or from areas of the country with high deprivation. 


                                                        

Geographical location of impact

  • Glasgow, Edinburgh, Perth, Aberdeen

Contact details

  • Lynn Jack, Head of Human Resources