Social Impact Pledge



 VisitScotland logo

Social Impact Pledge logo

VisitScotland pledges to:

Challenge ourselves to increase the positive impact we make on our local community and make better use of our assets – our buildings/grounds and our people.

In the next six months we will do at least three things that we don’t do at the moment to improve our social impact.                                                                                                        

Signed,   Malcolm Roughead, Chief Executive, July 2016.                                                                                                                                                                     

1st Commitment

VisitScotland currently receives many requests for support from local high schools and higher education establishments to deliver presentations and advice on various tourism related topics including employment in the tourism industry.

We will create a team of trained volunteer “Education Liaisonpositions from our staff throughout Scotland to help VisitScotland deliver against as many of these requests as possible. 


Geographical location of impact

  • Schools, Colleges and Universities across Scotland

Contact details

  •  Andrew Cunningham, Learning & OD Manager


2nd Commitment

As we reshape the way in which we provide tourist information to Scotland’s visitors to a more digitally-based focus, whenever one of our Visitor Information Centres reduces in scale or closes, we will undertake to consider possible community and socially inclusive uses for the buildings and other associated resources.

Geographical location of impact

  • Across Scotland

Contact details

  • Lynn Jack, Head of Information & Quality

3rd Commitment

We will provide a career mentorship experience under the ‘Career Ready’ scheme for students entering 4th year at high school who primarily come from underprivileged backgrounds or from areas of the country with high deprivation. 

Career Ready students follow a structured two-year programme, which includes mentoring, a paid internship, motivational lectures and workshops, alongside their regular study

We will provide 6 mentors from across the organisation to mentor students for 2 years.  This also includes 4 week paid work experience placement at VisitScotland.


Geographical location of impact

We will provide mentors in the following locations:

  • Edinburgh x 1
  • Glasgow x 2
  • Perth x 1
  • Fife x 1
  • Aberdeen x 1

Contact details

  • Andrew Cunningham, Learning & OD Manager